12 Online & Offline Eclipse Glasses Affiliate Marketing Strategies
North America is set for two rare solar eclipses in six months, offering a unique spectacle, especially for those in the San Antonio area. With over 500 million viewers expected, the demand for solar eclipse glasses will soar. This presents a lucrative opportunity for entrepreneurs interested in eclipse glasses affiliate programs, bulk reselling, or local business collaborations. Our guide outlines 12 marketing strategies to help you profit from this celestial event while emphasizing eye safety and educational value. Don’t just witness these awe-inspiring phenomena—capitalize on them.
What is a Solar Eclipse?
To start, let’s learn a bit more about what a solar eclipse actually is. A solar eclipse is when the moon transients across the sun. In most cases, this creates just a partial eclipse. However, in rare instances, the moon can perfectly align to either create a Ring of Fire Annular Eclipse (rare) or a Total Solar Eclipse (hella rare).
How Rare is the Eclipse?
Eclipses are rare because our moon orbits just perfectly and at the right distance that when it crosses the sun’s path, it can perfectly fit blocking out the sun. This creates a moon shadow on Earth where you may for the only time may look directly at the sun (and shit your pants). If we were 1 million years from now or before, the moon would be too big or small for this event to occur and we’d be stuck with only partial eclipses.
While total eclipses happen every 18 months, the chances to pass over land are low and to pass over a populated area is even lower. Fortunately, North America will experience a Total Solar Eclipse and a Ring of Fire Eclipse within 6 months of each other…very rare. And if you live in the San Antonio area, both types of the eclipse will pass over (X marks the spot)…very very rare for people living in and around San Antonio. Seriously, one is a few lifetime opportunities.
Read M0re: Mexican Cities in the Path of Totality 2024
When Are the Eclipses?
Mark your calendars for two celestial events that promise to be nothing short of awe-inspiring. The first, an Annular Eclipse, commonly known as the “Ring of Fire,” is set to occur on October 14th, 2023. This rare spectacle happens when the moon covers the sun’s center, leaving its outer edges visible and creating a mesmerizing ring effect.
The second event is even more extraordinary: a Total Solar Eclipse scheduled for April 8th, 2024. During this event, the moon will completely cover the sun, casting a shadow that turns day into night for a brief, magical moment. These are not just astronomical phenomena; they are opportunities for communal experiences, scientific observation, and yes, even profitable ventures. Don’t miss out on these once-in-a-lifetime celestial shows.
States Witnessing the 2024 Total Solar Eclipse
The Total Solar Eclipse on April 8, 2024, will offer a celestial spectacle across a swath of the U.S. The path of totality will cross through several states, providing unique vantage points for this rare event.
- New York
- New Hampshire
States Witnessing the 2023 Ring of Fire Eclipse
The Annular “Ring of Fire” Eclipse on October 14, 2023, will be another must-see event. The path of this eclipse will be visible in a number of states, each offering various locations to witness this stunning phenomenon.
- New Mexico
Canadian Provinces Witnessing the 2024 Total Solar Eclipse
The 2024 Total Solar Eclipse will also be visible in parts of Canada, offering residents and visitors in several provinces a chance to witness this awe-inspiring event. The path of totality will cross the following provinces:
- Newfoundland and Labrador
- New Brunswick
- Prince Edward Island
- Nova Scotia
Mexican States Witnessing the 2024 Total Solar Eclipse
The celestial spectacle of the 2024 Total Solar Eclipse will extend into Mexico as well. Several states in the country will fall under the path of totality, providing excellent viewing opportunities.
- San Luis Potosí
3 Ways to Profit
There are 3 ways you may profit, join an eclipse glasses affiliate program, buy bulk eclipse glasses and resell them for a larger profit, and/or collaborate with local businesses so they may have a display of 50 eclipse glasses available to sell to their customers.
1) Affiliate Program Method
The Eclipse Glasses Affiliate Program Method offers a lucrative avenue for capitalizing on the upcoming solar eclipses, with minimal risk involved. Two major suppliers, EclipseGlasses.com by American Paper Optics and Rainbow Symphony, provide affiliate programs that allow you to earn commissions on sales made through your unique affiliate link. EclipseGlasses.com is known for its safety-certified, diverse range of products, while Rainbow Symphony stands out for its stylish and educational offerings.
Both programs offer real-time tracking of sales and commissions, along with promotional materials to aid your marketing efforts. By partnering with these reputable suppliers, you’re not only promoting quality, safety-certified products but also positioning yourself to profit from the high demand expected for these rare celestial events.
2) Buy Bulk & Resell Method
The Buy Bulk Eclipse Glasses & Resell Method is a more hands-on approach that comes with higher risks but also potentially larger profit margins. By purchasing eclipse glasses in bulk—say, 2500 or more—you can secure them at a significantly lower cost, around $0.59 per pair.
This upfront investment allows you to control the inventory and set your own resale prices, which could range from $3 to $20 per pair. With an initial investment of approximately $590, you could see returns of at least $3000, not accounting for additional costs like shipping and taxes.
While this method requires you to manage inventory and handle sales logistics, the financial upside is considerable, especially given the anticipated high demand for eclipse glasses during the upcoming celestial events. It’s a strategy well-suited for those who have the capacity to manage sales channels effectively and are willing to invest time and resources to maximize profits.
A third way to profit is either sell businesses a box of solar eclipse glasses with a free display for ~$50 so they may resell for $3 or more each making a profit for everyone. Another method is to buy the box for them and profit share with them. Have them place a box at their store and after the event, go around collecting the money from it splitting the profit as agreed upon with them.
What Eclipse Glasses are Available in the Affiliate Program?
Whether you’re an astronomy enthusiast or a casual sky-gazer, the upcoming solar eclipses offer a celestial spectacle you won’t want to miss. To ensure you witness these rare events safely, a variety of solar eclipse glasses are available through affiliate programs. Here’s a comprehensive list organized by type and theme:
Eclipse Glasses (Standard)
- Plastic Eclipse Glasses (HD)
- Patriotic Eagle Solar Eclipse Glasses
- North American Solar Eclipse Glasses
- Oh Canada! Eclipse Glasses
- Plain White Eclipse Glasses
- Canadian Eclipse Glasses
- GET MOONED! Eclipse Glasses
- Original ECLIPSER® Glasses
- Burning Sun Eclipse Glasses
- Solar Glow Eclipse Glasses
Wacky Eclipse Glasses
- Moon and Sun Wacky Solar Eclipse Glasses (Sunny Side Up)
- Green Space Alien Solar Eclipse Glasses
- Cosmic Groove Eclipse Glasses
- Astro Helmet Solar Eclipse Glasses
- Astro Cowboy Solar Eclipse Glasses
Eclipse Glasses (Spanish)
Handheld Eclipse Viewers
- Solar Eclipse Glasses Box of 50 (Free Display Box)
- Moon Pie Commemorative Party Box (Moon Pies and Eclipse Glasses)
Are Affiliate Eclipse Glasses Safe?
Safety should be your top priority when choosing eclipse glasses, especially if you’re considering promoting them through an eclipse glasses affiliate program. Unfortunately, the high demand for these glasses often leads to the market being flooded with counterfeit or substandard products. Here’s how to ensure the eclipse glasses you’re promoting are not counterfeit:
- ISO-Certified Eclipse Glasses: Genuine eclipse glasses should meet the ISO 12312-2 international safety standard. Check for this certification on the product or its packaging.
- Manufacturer Information: Authentic glasses will have the manufacturer’s name and contact details printed on them. Verify this information against the manufacturer’s official website.
- Quality of Material: The lenses should be made of a black polymer material and should be free from scratches, wrinkles, or any other irregularities.
- Test Before Use: Hold the glasses up to a bright light. You shouldn’t be able to see anything through them except the sun or a similarly bright light source.
- Check Reviews and Ratings: Before promoting a product, look for reviews and ratings from trusted sources. Counterfeit products often have poor reviews detailing safety concerns.
- Consult Official Lists: Some astronomy organizations and consumer safety groups maintain lists of reputable vendors and manufacturers. Cross-reference to ensure you’re promoting a safe product.
By taking these precautions, you can ensure that the eclipse glasses you’re promoting through affiliate programs are safe for use, protecting both your audience and your reputation.
Online Marketing Strategy for Solar Eclipse
In today’s interconnected world, a well-executed online marketing strategy is indispensable for reaching a broad audience and maximizing sales, especially for an event as universally captivating as a solar eclipse. Utilizing a mix of content creation, social media engagement, and strategic partnerships can help you tap into the growing excitement and ensure that your solar eclipse glasses are the go-to choice for sky-gazers.
Here’s a comprehensive guide to optimizing your online marketing efforts for the upcoming celestial phenomena:
1. Targeted Content Creation
Creating high-quality, targeted content is essential for educating your audience and establishing your brand as an authority on solar eclipses. Blog posts could delve into the science behind the phenomenon, the history of eclipses, or even personal stories of experiencing an eclipse. Videos and infographics can make this information more accessible and shareable. Don’t forget to include tutorials that guide people on how to safely view the eclipse, emphasizing the importance of certified solar eclipse glasses.
2. Social Media Promotion
Social media platforms offer a real-time way to engage with your audience. Use the anticipation leading up to the event to your advantage with “Countdown to Eclipse” posts that can create a sense of urgency. Sharing breathtaking images or videos from past eclipses can stir excitement and wonder. Additionally, targeted outreach to local influencers and businesses can help spread the word and could lead to collaborative promotions.
3. SEO and Traffic Generation
Search Engine Optimization (SEO) is crucial for making your content discoverable. Focus on keywords like “solar eclipse glasses” or “best places to watch the eclipse” to attract organic traffic. As the event nears, consider Pay-Per-Click (PPC) advertising for immediate visibility.
Hot Tip: Most sales for eclipse-related products happen about 2 months before the event, so time your campaigns accordingly.
4. Email Marketing
Email campaigns can serve as personalized reminders for the upcoming event. Send out periodic updates, safety tips, and product recommendations, like solar viewing glasses, to keep your audience engaged.
Hot Tip: Teachers can be great allies in spreading the word. Find their contact information from school directories and reach out to them with educational materials and bulk purchase options.
Forming partnerships can exponentially increase your reach. Collaborate with astronomy websites, space news platforms, or educational institutions to cross-promote content or products. Multi-level marketing strategies can also be employed to incentivize others to sell your products, creating a win-win situation for all involved.
6. Online Storefront
If you’re selling eclipse-related products directly, your online storefront should be user-friendly, with easy navigation and a secure checkout process. To entice customers, offer special deals like “buy one, get one free,” family packages, or free shipping. These incentives can make your offering more attractive compared to competitors.
Offline Marketing Strategy for Solar Eclipse
While online strategies are crucial in today’s digital age, offline marketing methods offer tactile and community-driven engagement that can be especially effective for an event as communal as a solar eclipse. From hosting viewing events to collaborating with local retailers, offline strategies can help you reach audiences that might not be as active online, while also providing additional touchpoints for those who are.
Here’s how to maximize your offline marketing efforts for the upcoming celestial events:
1. Hosting Viewing Events
Organizing local viewing events in areas with a clear, unobstructed view of the sky can be a fantastic way to engage the community and generate sales. These events can be advertised through local community boards, social media, and partnerships with local businesses. Make sure to offer eclipse glasses for sale at these events, perhaps even at a discounted rate to encourage bulk purchases. You could also offer educational talks or demonstrations as part of the event to add value and attract a larger crowd.
2. Educational Workshops
Partnering with schools, libraries, or community centers to conduct educational workshops can be a win-win. You get to educate people about the science behind solar eclipses and the importance of eye safety, while also creating a captive audience for your products. These workshops can include interactive presentations, hands-on activities, and of course, the opportunity to purchase eclipse glasses.
3. Flyers & Brochures
Physical marketing materials like flyers and brochures can still be incredibly effective, especially when they include a QR code linking to your eclipse glasses affiliate URL. Distribute these in community centers, schools, and other high-traffic local spots. Consider creating small, pocket-sized info cards that people can easily keep or share, containing key information about the upcoming eclipse and how to purchase your glasses.
4. Local Media
As the date of the eclipse approaches, the buzz will naturally build. Capitalize on this by purchasing radio spots or newspaper ads. If you have expertise or can provide unique insights, offer to do interviews or write op-eds. This not only positions you as an authority but also provides another platform to promote your eclipse glasses.
5. Retail Collaborations
Collaborating with local businesses can extend your reach significantly. Consider offering bundled deals, like “Buy a coffee and get a discount on solar eclipse glasses,” to attract more customers. Alternatively, you could provide a box of 50 eclipse glasses to a local storefront and agree to split the profits after the event.
6. Exclusive Merchandise
In addition to eclipse glasses, consider offering exclusive merchandise like t-shirts, mugs, or posters with solar eclipse themes. These items can serve as additional revenue streams and also work well as giveaways during your events or workshops. Exclusive merchandise can create a sense of urgency and make the event feel even more special, encouraging more sales and engagement.
Ready, Set, Begin!
Do the profit margins interest you? It sure did us. That is why we bought 6800 eclipse glasses from EclipseGlasses.com and will resell them under the brand Sungaze Glasses. If you’re ready to put on the hustle, you will earn more. Period. The next total eclipse is in 2070.